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10 ways to make the most of your LinkedIn profile

Man using social media on a laptop and phone with super imposed messaging bubbles and notifications.

Whether you’re actively job hunting, or looking to expand your professional network, having an optimised LinkedIn profile that effectively highlights your skills and experience is important.

Here are ten tips to help you make the most of your LinkedIn profile:

  • Use an eye-catching headline: Your headline is the first thing people see when they come across your profile. Make it stand out by including a clear description of your current role and key skills. This is your opportunity to catch the attention and make a strong first impression.
  • Choose the right profile picture: A professional, high-quality headshot is a must. It’s been proven that profiles with a clear, smiling photo receive 20 times more views and connection requests.
  • Make your summary your ‘elevator pitch’: The summary section is your chance to showcase your story and personality. Use it to provide a brief overview of your professional journey, your strengths, and what drives you in your career. Make it engaging and relatable.
  • Customise your LinkedIn URL: Edit your LinkedIn URL to make it more user-friendly. A personalised URL with your name is easier to share and looks more professional. It’s a small change that can make a big difference.
  • Share your knowledge: LinkedIn allows you to share your insights and knowledge with your network. Write articles on topics relevant to your industry and interests. This not only positions you as an expert, but also encourages engagement.
  • Talk about your learning journey: Add your qualifications and courses to your profile. This can make you more attractive to employers and demonstrate your dedication to professional growth.
  • Grow your recommendations: Ask colleagues, supervisors, or clients to write recommendations for you. These personal endorsements provide proof of your skills and professionalism.
  • Emphasise your top skills: Make sure your skills section is up-to-date and relevant to your career goals. Endorsements from your connections can add credibility and help you stand out in searches.
  • Engage, engage, engage: Follow industry leaders, and relevant businesses, brands and like-minded connections. Share and comment on their content and join relevant groups. Actively participating in discussions and sharing valuable content can increase your visibility and demonstrate your expertise.
  • Shout about your achievements: Don’t forget to showcase your awards, and any relevant volunteer experiences. These add depth to your profile and can help you stand out in a competitive job market.

Remember that your LinkedIn profile is not a one-time task; it’s an evolving platform that should reflect your growth and development. Regularly update your profile to keep it fresh and engaging.